Gorilla Code | Branding Tips
First of all, what is a brand? A brand is a symbol. Symbols are designs which represent something else, and a brand is meant to package all of the associations, experiences, and characteristics into an abstract construct.
Building a strong brand is important not only for big corporations but also for small companies and even personal websites and blogs. Branding helps people differentiate between competition and quickly judge quality.
The web is an excellent platform to build your brand, so it’s important not to ignore branding when working on your website. Make sure to utilize all the various techniques to make it powerful and effective.